{"id":56049,"date":"2017-03-23T17:58:55","date_gmt":"2017-03-23T21:58:55","guid":{"rendered":"http:\/\/blog.uncommongoods.pro\/?p=56049"},"modified":"2017-09-20T17:37:22","modified_gmt":"2017-09-20T21:37:22","slug":"can-business-help-change-the-world","status":"publish","type":"post","link":"https:\/\/www.uncommongoods.pro\/blog\/2017\/can-business-help-change-the-world\/","title":{"rendered":"Can Business Help Change the World?"},"content":{"rendered":"

The B Corporation<\/a> community often compares the value that B Corp certification is for business to \u201cwhat Fair Trade certification is to coffee, or USDA Organic certification is to milk.\u201d When we became a founding B Corporation in 2007, we committed to meeting rigorous standards of social and environmental performance, accountability, and transparency. While we are proud to exceed the standards<\/a> required by our certification, there is more work to do in using our business as a force for good<\/a>. We know that we wouldn\u2019t be true to our values if we didn\u2019t take a stand for causes we believe in. What could happen if the value that business brings to workers’ rights has the potential to be what the Civil Rights Movement was to human rights, or what the Women\u2019s Suffrage Movement was to voting rights?<\/p>\n

On International Women’s Day<\/a>, we took an important step in our corporate advocacy efforts by announcing the launch of our interactive\u00a0Paid Family Leave Map<\/a>, a resource to learn the status of your state\u2019s paid leave campaign and take action.<\/p>\n

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Most Americans don\u2019t get paid time off to care for a new child or seriously ill loved one. Click the map to help make paid family leave happen where you live.<\/p><\/div>\n

During the launch, Jay Curley, the Senior Global Marketing Manager for fellow B Corp Ben & Jerry\u2019s<\/a>, visited our team to speak to us about how businesses can be activists and help change the world. We couldn\u2019t have been in better company that day. Ben & Jerry\u2019s has a long, successful, and delicious history of advocating for important causes through creative campaigns<\/a>. Ever enjoyed a carton of \u201cI Dough, I Dough<\/a>\u201d? That flavor was created for their campaign to support marriage equality. What about a scoop of \u201cSave our Swirled<\/a>\u201d? That flavor was created to send out a SOS for our planet. Ben & Jerry\u2019s is not only an inspiring example for B Corporations, but also an example of how a business can incorporate advocacy initiatives to reflect its core company values<\/a>.<\/p>\n

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David Bolotsky, Founder and CEO of UncommonGoods, and Jay Curley, Senior Global Marketing Manager of Ben & Jerry’s<\/p><\/div>\n

<\/p>\n

In circles devoted to corporate activism, Jay is seen as an absolute rock star (having him here was basically like having a front row seat to The Boss<\/a>). It was cool to get the (forgive me) scoop on how Ben & Jerry’s continues to positively impact the world beyond serving my favorite ice cream. What made it particularly exciting was having the map released, which started when our Founder and CEO, David Bolotsky<\/a>, made a pledge while on the stage with Jay during the B Corp Champions Retreat<\/a> last fall.<\/p>\n

There, Dave and Jay sat on a panel titled \u201cCorporate Activism 101: B Corps & Brand Advocacy and Activism\u201d alongside Activism Manager of Ben & Jerry\u2019s, Chris Miller, as well as Ashley Orgain, Seventh Generation\u2019s Mission Advocacy and Outreach Manager. The pledge was at the end of their session when Dave stated that we would take several steps to support advocacy efforts toward Paid Family Leave: the most public and customer facing advocacy effort we have made in company history. I was in this session and was eager to get back to tell our team that we had promised to\u00a0take further steps to support advocacy efforts toward Paid Family Leave.<\/p>\n

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UncommonGoods Founder and CEO David Bolotsky speaking at the panel “Corporate Activism 101: B Corps & Brand Advocacy and Activism”<\/p><\/div>\n

Two weeks removed from the launch,\u00a0we appreciate the overwhelming support from our community as we continue to get word out on the importance of paid family leave. Stay tuned as we plan to continue to update our map with further information and ways to get involved. Moving forward, we will update you, as we navigate the proverbial waters that is corporate activism and continue to take the necessary steps to use our business as a force for good.\u00a0 If you have any questions, don\u2019t hesitate to reach out to us at sustainability@uncommongoods.pro<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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