{"id":17236,"date":"2012-07-12T09:46:02","date_gmt":"2012-07-12T13:46:02","guid":{"rendered":"http:\/\/blog.uncommongoods.pro\/?p=17236"},"modified":"2016-07-28T15:15:08","modified_gmt":"2016-07-28T19:15:08","slug":"it-building-personal-brand-2","status":"publish","type":"post","link":"https:\/\/www.uncommongoods.pro\/blog\/2012\/it-building-personal-brand-2\/","title":{"rendered":"How To Make It: Building Your Personal Brand Videos"},"content":{"rendered":"<p><a href=\"https:\/\/www.uncommongoods.pro\/blog\/\/2012\/it-building-personal-brand-2\/htmibranding1\/\" rel=\"attachment wp-att-17270\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17270\" title=\"htmibranding1\" src=\"https:\/\/www.uncommongoods.pro\/blog\/\/wp-content\/uploads\/2012\/07\/htmibranding1.jpg\" alt=\"\" width=\"550\" height=\"367\" srcset=\"https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/07\/htmibranding1.jpg 550w, https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/07\/htmibranding1-300x200.jpg 300w, https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/07\/htmibranding1-185x124.jpg 185w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a>Last month we hosted our second design panel event and networking happy hour, How To Make It: Building Your Personal Brand, at <a title=\"Rabbit Hole\" href=\"http:\/\/www.rabbitholeprojects.com\/\" target=\"_blank\">Rabbit Hole Studio<\/a> in Brooklyn. Tara Gentile of <a title=\"Scoutie Girl\" href=\"http:\/\/www.scoutiegirl.com\/\" target=\"_blank\">Scoutie Girl<\/a>, Laura Ann Young of <a title=\"areaware\" href=\"http:\/\/areaware.tumblr.com\/\" target=\"_blank\">Areaware<\/a> and UG co-founder, Thomas Epting, weighed in on the importance of building a strong personal brand and how to know what aspects of your brand should be front and center.<\/p>\n<p><a href=\"https:\/\/www.uncommongoods.pro\/blog\/\/2012\/it-building-personal-brand-2\/htmibranding3\/\" rel=\"attachment wp-att-17272\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17272\" title=\"htmibranding3\" src=\"https:\/\/www.uncommongoods.pro\/blog\/\/wp-content\/uploads\/2012\/07\/htmibranding3.jpg\" alt=\"\" width=\"550\" height=\"367\" srcset=\"https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/07\/htmibranding3.jpg 550w, https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/07\/htmibranding3-300x200.jpg 300w, https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/07\/htmibranding3-185x124.jpg 185w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><a href=\"https:\/\/www.uncommongoods.pro\/blog\/\/2012\/it-building-personal-brand-2\/htmibranding2\/\" rel=\"attachment wp-att-17271\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17271\" title=\"htmibranding2\" src=\"https:\/\/www.uncommongoods.pro\/blog\/\/wp-content\/uploads\/2012\/07\/htmibranding2.jpg\" alt=\"\" width=\"550\" height=\"367\" srcset=\"https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/07\/htmibranding2.jpg 550w, https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/07\/htmibranding2-300x200.jpg 300w, https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/07\/htmibranding2-185x124.jpg 185w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>Melissa of <a href=\"http:\/\/theemergingdesigner.com\/2012\/06\/28\/event-recap-how-to-make-it-building-your-personal-brand-hosted-by-uncommongoods\/\">Emerging Designer<\/a> and Cherry of <a href=\"http:\/\/cherry-runway.blogspot.com\/2012\/06\/uncommon-goods-jewlery-contest.html\">Cherry Runway<\/a> were there &#8211; see what they had to say about the evening. Since you all couldn&#8217;t be there, we thought we could share some of our favorite moments with you. If you are in the NYC area and want to attend our next How To Make It event, join <a href=\"http:\/\/www.meetup.com\/uncommongoods-design-panels\">our Meetup group!<\/a><\/p>\n<p>Where to start? Tara answers what the essential elements of branding through sharing the experience of her and her clients.<br \/>\n<iframe loading=\"lazy\" width=\"940\" height=\"529\" src=\"https:\/\/www.youtube.com\/embed\/p4wiGROub74?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Do you know who is looking at your designs? Laura Ann described how to use analytics to discover your audience.<br \/>\n<iframe loading=\"lazy\" width=\"940\" height=\"529\" src=\"https:\/\/www.youtube.com\/embed\/evsthvZVROo?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>You have to get your ideas out there! Tara talks about how to share your brand through social media.<br \/>\n<iframe loading=\"lazy\" width=\"940\" height=\"529\" src=\"https:\/\/www.youtube.com\/embed\/2JUyGYXPpHY?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Things need some updating? Tara shares how to decide when it is time for a rebranding.<br \/>\n<iframe loading=\"lazy\" width=\"940\" height=\"529\" src=\"https:\/\/www.youtube.com\/embed\/9XzdJ-2PCNE?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Get your fans in on the action. Thomas shares how UncommonGoods uses crowd-sourcing and the customer&#8217;s voice to create innovative and interactive marketing campaigns.<br \/>\n<iframe loading=\"lazy\" width=\"940\" height=\"529\" src=\"https:\/\/www.youtube.com\/embed\/_ghuD8cZ1Hk?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>There was a lot of great information in between. Take a gander at the talk in its entirety!<br \/>\n<iframe loading=\"lazy\" width=\"940\" height=\"529\" src=\"https:\/\/www.youtube.com\/embed\/RNRh0iQEEvc?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Couldn&#8217;t make it to last month&#8217;s event? Here are highlights of the advice our expert panel shared. (Brooklyn Brewery Beer not included)<\/p>\n","protected":false},"author":25,"featured_media":17269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2209],"tags":[941,541,37,898,940,1499,1064],"_links":{"self":[{"href":"https:\/\/www.uncommongoods.pro\/blog\/wp-json\/wp\/v2\/posts\/17236"}],"collection":[{"href":"https:\/\/www.uncommongoods.pro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uncommongoods.pro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uncommongoods.pro\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uncommongoods.pro\/blog\/wp-json\/wp\/v2\/comments?post=17236"}],"version-history":[{"count":1,"href":"https:\/\/www.uncommongoods.pro\/blog\/wp-json\/wp\/v2\/posts\/17236\/revisions"}],"predecessor-version":[{"id":49647,"href":"https:\/\/www.uncommongoods.pro\/blog\/wp-json\/wp\/v2\/posts\/17236\/revisions\/49647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uncommongoods.pro\/blog\/wp-json\/wp\/v2\/media\/17269"}],"wp:attachment":[{"href":"https:\/\/www.uncommongoods.pro\/blog\/wp-json\/wp\/v2\/media?parent=17236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uncommongoods.pro\/blog\/wp-json\/wp\/v2\/categories?post=17236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uncommongoods.pro\/blog\/wp-json\/wp\/v2\/tags?post=17236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}