{"id":16768,"date":"2012-07-03T09:40:19","date_gmt":"2012-07-03T13:40:19","guid":{"rendered":"http:\/\/blog.uncommongoods.pro\/?p=16768"},"modified":"2018-01-04T11:35:21","modified_gmt":"2018-01-04T16:35:21","slug":"designers-studio-aaron-ruff-digby-iona","status":"publish","type":"post","link":"https:\/\/www.uncommongoods.pro\/blog\/2012\/designers-studio-aaron-ruff-digby-iona\/","title":{"rendered":"Inside the Designer&#8217;s Studio with Aaron Ruff"},"content":{"rendered":"<p><a href=\"https:\/\/www.uncommongoods.pro\/blog\/\/2012\/designers-studio-aaron-ruff-digby-iona\/aaronruff8\/\" rel=\"attachment wp-att-16920\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.uncommongoods.pro\/blog\/\/wp-content\/uploads\/2012\/06\/aaronruff8.jpg\" alt=\"\" title=\"aaronruff8\" width=\"550\" height=\"367\" class=\"alignnone size-full wp-image-16920\" srcset=\"https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/06\/aaronruff8.jpg 550w, https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/06\/aaronruff8-300x200.jpg 300w, https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/06\/aaronruff8-185x124.jpg 185w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><em>Situated above a Brooklyn art gallery, in a space shared by artists of varying mediums, <a href=\"http:\/\/www.uncommongoods.pro\/artist?18020\">Aaron Ruff\u2019s<\/a> single room looked more like a museum at first glance than a jewelry studio. The creator of <a href=\"http:\/\/www.digbyandiona.com\">Digby &#038; Iona<\/a> and his four-legged friend, Nuki, took me in for the morning to chat about the creation of his new collection, how the price of commodities has impacted his business and how history plays a role in keeping him inspired.<\/em><\/p>\n<p><a href=\"https:\/\/www.uncommongoods.pro\/blog\/\/2012\/designers-studio-aaron-ruff-digby-iona\/aaronruff5\/\" rel=\"attachment wp-att-16917\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.uncommongoods.pro\/blog\/\/wp-content\/uploads\/2012\/06\/aaronruff5.jpg\" alt=\"\" title=\"aaronruff5\" width=\"550\" height=\"367\" class=\"alignnone size-full wp-image-16917\" srcset=\"https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/06\/aaronruff5.jpg 550w, https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/06\/aaronruff5-300x200.jpg 300w, https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/06\/aaronruff5-185x124.jpg 185w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><a href=\"https:\/\/www.uncommongoods.pro\/blog\/\/2012\/designers-studio-aaron-ruff-digby-iona\/aaronruff3\/\" rel=\"attachment wp-att-16915\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.uncommongoods.pro\/blog\/\/wp-content\/uploads\/2012\/06\/aaronruff3.jpg\" alt=\"\" title=\"aaronruff3\" width=\"550\" height=\"367\" class=\"alignnone size-full wp-image-16915\" srcset=\"https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/06\/aaronruff3.jpg 550w, https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/06\/aaronruff3-300x200.jpg 300w, https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/06\/aaronruff3-185x124.jpg 185w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><strong>What are your most essential tools? <\/strong><br \/>\nThe hammer and the foredom.<\/p>\n<p><strong>Where do you find inspiration within this space? <\/strong><br \/>\nI&#8217;m a big collector, so the entire space is inspiration. I&#8217;m constantly rearranging and dragging in new stuff, so the space is constantly evolving.<\/p>\n<p><strong>What was the toughest lesson you learned as a young designer starting a business? <\/strong><br \/>\nIt&#8217;s embarrassing to say, but just the basics of running a legit business were the hardest skills to master. Terms like W9 or EIN still make my head spin a little.<\/p>\n<p><a href=\"https:\/\/www.uncommongoods.pro\/blog\/\/2012\/designers-studio-aaron-ruff-digby-iona\/aaronruff6\/\" rel=\"attachment wp-att-16918\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.uncommongoods.pro\/blog\/\/wp-content\/uploads\/2012\/06\/aaronruff6.jpg\" alt=\"\" title=\"aaronruff6\" width=\"550\" height=\"367\" class=\"alignnone size-full wp-image-16918\" srcset=\"https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/06\/aaronruff6.jpg 550w, https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/06\/aaronruff6-300x200.jpg 300w, https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/06\/aaronruff6-185x124.jpg 185w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.uncommongoods.pro\/blog\/\/wp-content\/uploads\/2012\/06\/aarnoruff5.jpg\" alt=\"\" title=\"aarnoruff5\" width=\"550\" height=\"367\" class=\"alignnone size-full wp-image-16912\" srcset=\"https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/06\/aarnoruff5.jpg 550w, https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/06\/aarnoruff5-300x200.jpg 300w, https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/06\/aarnoruff5-185x124.jpg 185w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><a href=\"https:\/\/www.uncommongoods.pro\/blog\/\/2012\/designers-studio-aaron-ruff-digby-iona\/aaronruff4\/\" rel=\"attachment wp-att-16916\"><\/a><strong>Does down time fit into a day in the studio? <\/strong><br \/>\nDoes <a href=\"http:\/\/pinterest.com\/aaronruff\/\">Pinterest<\/a> count as downtime? <em>We think so!<\/em><\/p>\n<p><strong>What advice would you offer yourself 5 years ago? <\/strong><br \/>\nInvest in silver! This is my main material and it has gone crazy in the last 5 years. Then it was $13 an ounce and earlier this year it was almost $40. I definitely miss the days when I could cast absurdly huge pieces in silver without blinking and eye. It&#8217;s changed the way I design quite a bit, I don&#8217;t want to have to raise my prices significantly so I have to be a lot more conscious about designing lighter pieces.<\/p>\n<p><a href=\"https:\/\/www.uncommongoods.pro\/blog\/\/2012\/designers-studio-aaron-ruff-digby-iona\/aaronruff2\/\" rel=\"attachment wp-att-16914\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.uncommongoods.pro\/blog\/\/wp-content\/uploads\/2012\/06\/aaronruff2.jpg\" alt=\"\" title=\"aaronruff2\" width=\"550\" height=\"367\" class=\"alignnone size-full wp-image-16914\" srcset=\"https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/06\/aaronruff2.jpg 550w, https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/06\/aaronruff2-300x200.jpg 300w, https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/06\/aaronruff2-185x124.jpg 185w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><a href=\"https:\/\/www.uncommongoods.pro\/blog\/\/2012\/designers-studio-aaron-ruff-digby-iona\/aaronruff7\/\" rel=\"attachment wp-att-16919\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.uncommongoods.pro\/blog\/\/wp-content\/uploads\/2012\/06\/aaronruff7.jpg\" alt=\"\" title=\"aaronruff7\" width=\"550\" height=\"367\" class=\"alignnone size-full wp-image-16919\" srcset=\"https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/06\/aaronruff7.jpg 550w, https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/06\/aaronruff7-300x200.jpg 300w, https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/06\/aaronruff7-185x124.jpg 185w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><strong>How do you set goals for yourself? <\/strong><br \/>\nI&#8217;m terrible at meeting the deadlines I set for myself, so I generally set yearly goals and hope all goes to plan.<\/p>\n<p><strong>How and when do you decide to celebrate a victory? <\/strong><br \/>\nI&#8217;m my own toughest critic, so celebration requires a pretty massive win.<\/p>\n<p><a href=\"https:\/\/www.uncommongoods.pro\/blog\/\/2012\/designers-studio-aaron-ruff-digby-iona\/aaronruff1\/\" rel=\"attachment wp-att-16913\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.uncommongoods.pro\/blog\/\/wp-content\/uploads\/2012\/06\/aaronruff1.jpg\" alt=\"\" title=\"aaronruff1\" width=\"550\" height=\"367\" class=\"alignnone size-full wp-image-16913\" srcset=\"https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/06\/aaronruff1.jpg 550w, https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/06\/aaronruff1-300x200.jpg 300w, https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/06\/aaronruff1-185x124.jpg 185w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><strong>What quote keeps you motivated?<\/strong><br \/>\nI use historical quotes in my work quite a lot, most recently, &#8216;Don&#8217;t give up the ship&#8217; which is a quote from Lee Hazard Perry during the War of 1812 (also the name of the collection). It\u2019s pretty self-explanatory; it&#8217;s my version of the &#8216;hang in there&#8217; kitten poster.<\/p>\n<p><strong>How do you recharge your creativity? <\/strong><br \/>\nTravel as much as possible.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.uncommongoods.pro\/blog\/\/wp-content\/uploads\/2012\/06\/aaronruff4.jpg\" alt=\"\" title=\"aaronruff4\" width=\"550\" height=\"825\" class=\"alignnone size-full wp-image-16916\" srcset=\"https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/06\/aaronruff4.jpg 550w, https:\/\/www.uncommongoods.pro\/blog\/wp-content\/uploads\/2012\/06\/aaronruff4-300x449.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><a href=\"https:\/\/www.uncommongoods.pro\/blog\/\/2012\/designers-studio-aaron-ruff-digby-iona\/aarnoruff5\/\" rel=\"attachment wp-att-16912\"><\/a><strong>Where does collaboration come into play with your craft? <\/strong><br \/>\nI generally collaborate with illustrators; my drawing skills are terrible, so I really enjoy turning 2d into 3d and vice versa.<\/p>\n<p><strong>What are some new skills you are trying to acquire to perfect your craft?<\/strong><br \/>\nI&#8217;ve just come out with an engagement band collection, so I&#8217;ve had a recent crash course on diamonds and precious gems.<\/p>\n<p><em>Aaron will be a judge in our <a href=\"http:\/\/www.uncommongoods.pro\/designs\/jewelry\">Jewelry Design Challenge<\/a>. Call for entries ends July 12th. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Situated above a Brooklyn art gallery, in a space shared by artists of varying mediums, Aaron\u2019s single room looked more like a museum at first glance than a jewelry studio.<\/p>\n","protected":false},"author":25,"featured_media":25605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[743],"tags":[40,37,486,938,80,910],"_links":{"self":[{"href":"https:\/\/www.uncommongoods.pro\/blog\/wp-json\/wp\/v2\/posts\/16768"}],"collection":[{"href":"https:\/\/www.uncommongoods.pro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uncommongoods.pro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uncommongoods.pro\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uncommongoods.pro\/blog\/wp-json\/wp\/v2\/comments?post=16768"}],"version-history":[{"count":1,"href":"https:\/\/www.uncommongoods.pro\/blog\/wp-json\/wp\/v2\/posts\/16768\/revisions"}],"predecessor-version":[{"id":64686,"href":"https:\/\/www.uncommongoods.pro\/blog\/wp-json\/wp\/v2\/posts\/16768\/revisions\/64686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uncommongoods.pro\/blog\/wp-json\/wp\/v2\/media\/25605"}],"wp:attachment":[{"href":"https:\/\/www.uncommongoods.pro\/blog\/wp-json\/wp\/v2\/media?parent=16768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uncommongoods.pro\/blog\/wp-json\/wp\/v2\/categories?post=16768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uncommongoods.pro\/blog\/wp-json\/wp\/v2\/tags?post=16768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}